To be launched in April 2007, IT&CM (Incentive Travel & Conventions, Meetings) China is a spin-off from IT&CMA. Co-organised by TTG Asia and MP Asia (part of MP International), it will be the platform for international and leading Chinese players in the MICE (Meetings, Incentive Travel, Conventions & Exhibitions) industry to promote China as a MICE destination as well as a source for MICE visitors.